How to structure a dissertation

Dissertations are structured rather differently from essays and more akin to academic books (though, not textbooks). Dissertations are normally expected to be original research of scholarly quality, but the meanings of “original” and “scholarly” can vary with discipline and level. Some dissertations contain primary research such as laboratory studies, surveys or a case-study conducted by the author. Others present a sequential argument from which a … Continue reading How to structure a dissertation

6 week internship, does it really help

For a student with no prior work experience, the idea of getting to work in an organization as in intern during his/her MBA program and applying the knowledge that they have gained over the years to achieve real organizational goals can be a little intimidating and exciting at the same time. Institutions also put a lot of emphasis on internships and direct students to work … Continue reading 6 week internship, does it really help

Is it right for a salesperson to play with the emotions of a customer to sell his product

It is a proven fact that a vast majority of customers make their purchase decision based on their emotions. People often tend to find an emotional connection with the product that they are buying. Keeping all this in view, it would not be difficult to infer that for a sales person, to sell his product, he must explore the emotions of the prospective buyers to … Continue reading Is it right for a salesperson to play with the emotions of a customer to sell his product